My Work

Everything I'm Building, Writing, and Sharing.

Currently Building

What I'm Building

Reports show how I think. This one's proof I ship.

DeClutter app running on an iPhone, showing tasks sorted into Do Now, Do Next and Do Later
Live · Built solo

DeClutter

Know what deserves your attention.

I kept opening three different to-do lists and still not knowing what to work on first. So I built DeClutter.

Dump every task on your plate. Tag what's urgent, tag what's important. It sorts your day into Do Now, Do Next, Do Later — three things, in order, instead of a 40-item list guilt-tripping you from the Notes app.

Product Management UX Design Figma
Still from the tennis ad film: Still On Court
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Short Film · Self-Edited

Still On Court

Some dreams you play. Others, you direct.

I played competitive lawn tennis for over a decade and, like every kid who's ever picked up a racket, wanted a Wimbledon final of my own. That particular dream didn't happen. So I made the ad for it instead.

I wrote the story, generated the footage with AI, and edited the whole thing myself, cut by cut, until it felt like the version of that dream I'd actually want to watch.

Storytelling Generative AI Video Editing

Case Studies & Reports

My Reports and Case Studies

Research and write-ups from my MBA and internships — the thinking behind the building.

Digital Marketing Strategy Optimisation for Real Estate
Report

Digital Marketing Strategy Optimisation for Real Estate

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Analysis of Gram Vaani's Platform for Rural Development
Report

Analysis of Gram Vaani's Platform for Rural Development

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The Insider Tribune: Student Newspaper
Student Newspaper

The Insider Tribune: Student Newspaper

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Merger & Acquisition in the Indian Banking Sector
Report

Merger & Acquisition in the Indian Banking Sector

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Unfiltered

My LinkedIn Posts

I write on LinkedIn more than a job search really requires. A few of those posts, saved here in case scrolling isn't your thing.

LinkedIn carousel slide: Will agentic shopping kill emotional advertising?
LinkedIn PostSeptember 2026

Will Agentic Shopping Kill Emotional Advertising?

AI agents are getting good enough to shop for us, just from knowing what we need and a few constraints — but the way they'll shop is in stark contrast to how humans actually shop, and that has real implications for emotional advertising.

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LinkedIn carousel slide: Does building with AI give the same feeling of ownership as building without it?
LinkedIn PostSeptember 2026

Does Building With AI Give The Same Feeling Of Ownership?

Sharing my thoughts on whether building with AI gives the same feeling of ownership as building without it — and what that means for how we think about the work we ship.

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LinkedIn carousel slide: Don't build what users say, build what their behavior proves
LinkedIn PostMay 2026

Why Most "User Problems" Are Fake

People are great at describing pain and terrible at predicting their own behavior, so most "user problems" are things they'll never actually act on. Build for what they do, not what they say.

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LinkedIn carousel slide: Stop thinking about features, start solving problems
LinkedIn PostMay 2026

Stop Thinking About Features, Start Solving Problems

Good products aren't measured by how many features they have but by how little effort the user has to make, which starts with asking where someone's actually struggling instead of what you could build next.

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LinkedIn carousel slide: Miller's Law
LinkedIn PostAugust 2025

Miller's Law

People can only hold about seven things in working memory at once, so good design isn't about looking clean, it's about cutting everything down to what a brain can actually carry while it gets you to your goal.

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