
My Work
Currently Building
Reports show how I think. This one's proof I ship.
Know what deserves your attention.
I kept opening three different to-do lists and still not knowing what to work on first. So I built DeClutter.
Dump every task on your plate. Tag what's urgent, tag what's important. It sorts your day into Do Now, Do Next, Do Later — three things, in order, instead of a 40-item list guilt-tripping you from the Notes app.
Some dreams you play. Others, you direct.
I played competitive lawn tennis for over a decade and, like every kid who's ever picked up a racket, wanted a Wimbledon final of my own. That particular dream didn't happen. So I made the ad for it instead.
I wrote the story, generated the footage with AI, and edited the whole thing myself, cut by cut, until it felt like the version of that dream I'd actually want to watch.
Case Studies & Reports
Research and write-ups from my MBA and internships — the thinking behind the building.



Unfiltered
I write on LinkedIn more than a job search really requires. A few of those posts, saved here in case scrolling isn't your thing.
AI agents are getting good enough to shop for us, just from knowing what we need and a few constraints — but the way they'll shop is in stark contrast to how humans actually shop, and that has real implications for emotional advertising.
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Sharing my thoughts on whether building with AI gives the same feeling of ownership as building without it — and what that means for how we think about the work we ship.
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People are great at describing pain and terrible at predicting their own behavior, so most "user problems" are things they'll never actually act on. Build for what they do, not what they say.
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Good products aren't measured by how many features they have but by how little effort the user has to make, which starts with asking where someone's actually struggling instead of what you could build next.
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People can only hold about seven things in working memory at once, so good design isn't about looking clean, it's about cutting everything down to what a brain can actually carry while it gets you to your goal.
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