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Project Overview

During my two-month internship at Property Spotters — a premium real estate advisory firm based in Gurgaon — I led a complete digital transformation initiative aimed at establishing their core online presence from scratch. Before this project, the company had minimal visibility on social media and no structured outreach strategy.

With no paid advertising budget, our objective was clear: build visibility, trust, and lead generation — organically.

Tools & Platforms Used

Zoho Campaigns | Brevo | Instagram Insights | LinkedIn Analytics | Canva | WhatsApp Business | Excel

My Key Responsibilities

• Developed the firm’s digital presence across Instagram, LinkedIn, WhatsApp, Email (Zoho, Brevo), and Housing.com

• Created and published over 25+ content assets, including Reels, carousels, newsletters, and WhatsApp creatives

• Led weekly campaign reviews to analyze performance and adapt strategy

• Assisted founders in building their personal brands on Instagram, increasing reach and trust

• Executed personalized messaging campaigns to improve click-through and reply rates

• Managed both strategic planning and operational execution of content across platforms

Impact Highlights

• Tripled Instagram engagement and profile visits within six weeks

• Improved email open rates to 25%+ and WhatsApp reply rates 2× industry average

• Grew founder-led content engagement by 60% compared to branded posts

• Set up a weekly analytics dashboard and a content calendar to ensure continuity post-internship

What I Learned

• How to design and execute a digital strategy from scratch, without relying on ad spend

• The importance of storytelling, timing, and platform-native content formats

• That people trust people — founder branding drove more leads than company pages

• Real marketing is about testing, tracking, and tweaking continuously — not one-time execution

• Managing end-to-end marketing taught me to be both creative and analytical under time pressure